Helen Marouli
In 2024, Helen Marouli has attended the How To Measure UX and Design Impact Training with Vitaly Friedman.
Badge Get Certificate PDFTopics of the UX training:
- How to make and track the impact of your design effort,
- How to define the notion of design success for your team,
- How to measure design work against business goals and needs,
- How to choose the right mix of qualitative and quantitative research,
- How to define KPIs that focus on user needs but also respect business needs,
- How to use the Top Tasks methodology to understand and prioritize user's tasks
- OKRs vs. KPIs vs. metrics, how to translate them into clear goals for each team/department, and how to apply them to design work
- How to make sense of SUS, UMUX, UMUX-Lite, SPRQ, North Star Metric, NPS, CLV, CSAT, CES, MAU, MRR/ARR and business KPIs,
- How to navigate the unpredictability of technical limitations and business constraints to still move confidently towards better design,
- How to build a design KPI tree for each team and for each department
- How to establish ownership, accountability and buy-in for design KPIs
- How other companies and organizations define and track design KPIs, and what we can learn from them
- How you can define, apply and track design KPIs for your projects and for your teams
- How to improve team culture with better meetings, time estimates, expectations management and collaboration, in-house and remote